Celeste Bottorff is responsible for building the strategic corporate reputation framework for Coca-Cola North America. In this capacity, Celeste’s work is instrumental in designing and communicating the Company’s vision for how it delivers on its promise to consumers all across the country that Coca-Cola can be counted to make a positive difference in their lives.
Celeste began her marketing career as a marketing and technology Strategist at McKinsey & Co. in 1983 after earning her Master’s degree from the University of Virginia’s Darden School of Business. She distinguished herself there by helping clients hone in on strategic imperatives and building game-changing business plans that resulted in successful achievement of business goals.
In addition to her Coca-Cola experience, Celeste served as Senior Vice President of AHL Services where she developed strategies resulting in the transformation of the company to a profitable $970 million public company. As Marketing Director at the Atlanta Journal Constitution, Celeste led marketing initiatives that won the paper “Marketer of the Year” honors from the Newspaper Association of America. Prior to joining the Journal-Constitution, Celeste was the Director of Global Planning for Holiday Inn Worldwide/Intercontinental Hotels. In this role, she developed growth strategies for North America, Asia, Latin America and Europe.
Celeste did not start out as a marketer. A graduate of Purdue University, Celeste earned her B.S in Physics and spent a few years working in operations at the Fermi National Accelerator Laboratory and at General Electric. This depth of knowledge and appreciation for science, coupled with her intuitive sense for what moves consumers to choose one brand over another, makes Celeste uniquely qualified to lead Coca-Cola North America’s corporate reputation initiatives.
Celeste is the recipient of several important honors, among them, Purdue University’s College of Science 2010 Distinguished Alumni award, the 2008 Lettie Pate Whitehead Evans award from the Board of Directors Network, and Atlanta Woman magazine’s 2007 Atlanta Power Women. In 2010, she was honored with a Lifetime Achievement Award from the Cystic Fibrosis Foundation of Georgia.
She is a member of the Board of Advisors for HireDynamics LLC, one of the country’s fastest-growing private firms. She also sits on the Purdue University College of Science Dean's Advisory Board and is a member of the Board of Directors of the Cystic Fibrosis Reaching Out Foundation. Celeste served on the Board of Directors at Caraustar Industries for over six years.
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