Michael Berner is director of global social media strategy for American Express. In his role, he’s charged with driving forward the global social strategy from ideation to development and implementation in order to bring innovative social/digital programs to life. Berner plays a key role in forging, developing and maintaining strategic partnerships with the likes of Facebook, foursquare and Twitter to translate market assets into value for Cardmembers and prospects.
Michael has spent the majority of his career in the agency world, where he developed innovative digital programs across sports and music sponsorships, including programs with the USGA, PGA and the award winning UNSTAGED music series. In addition, he took lead roles in his agencies Innovation teams for concepting and pitching new digital accounts.
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