Joseph Gillespie joined Zoove as President and CEO in 2010, overseeing all business operations and strategy for Zoove. Under Joe’s leadership, Zoove has launched StarStar Numbers across all of the top wireless carriers in the US, reaching 95% of mobile consumers, and announced its first major campaigns with brands including: Suzuki, 1800Flowers.com, Good Morning America (ABC), The Early Show (CBS), cable programming networks, consumer packaged goods companies, and others.
Joe joined Zoove after stepping down from an accomplished career at CBS, and initially serving as an advisor to Zoove’s Board of Directors. Most recently, Joe served as executive vice president of CBS Interactive Technology & News, which includes CBSNews.com, CNET.com, CNET News.com and Download.com. At CBS, Joe was responsible for vision and execution, ensuring that CBSNews.com continued to complement CBS News broadcasts in an innovative manner, and CNET continued to lead the market in developing engaging, authentic brand experiences.
Joe joined CBS after it acquired CNET Networks for $1.8 Billion in 2008. Joe joined CNET in mid-2004 as chief marketing officer, and eventually oversaw CNET’s Web 2.0 strategy, including several brand extensions to attract new audiences and advertisers. These extensions included CNET TV, Webware.com, Crave.com, Car Tech, and the CNET Blog Network.
Keeping Up with the Consumer: The Impending Era of SoLoMo