Barbara Williams is the global SEM and digital advertising lead for Microsoft’s Interactive Entertainment Business Group. She recently transitioned from the company’s central marketing group, where she was the mobile marketing global practice lead. Williams’ experience includes brand management with Johnson & Johnson and Unilever Bestfoods, and agency account management for Amtrak, Wachovia and the U.S. Fund for Unicef. Williams holds a B.A. in mass media arts and an MBA in marketing. She was selected as an Internationalist 100 and featured by Mobile Marketer as one of the 25 Mobile Marketing Women to Watch in 2011.
Keeping Up with the Consumer: The Impending Era of SoLoMo