Ed Billmaier is responsible for the development and implementation of The Scotts Miracle-Gro Company´s interactive marketing strategy. The consumer communications group he leads includes the Consumer Service contact center and the Global Interactive Marketing team. His teams handle more than 1 million calls and 9 million unique web site visitors each year. <br /><br />Since stepping into this role in 1994, Billmaier has also integrated the operations resulting from nine acquisitions, and identified and implemented a new contact and knowledge management system. <br /><br />Billmaier graduated from The Ohio State University with a bachelor´s degree in sociology. He is currently a member of the Society of Consumer Affairs Professionals in Business (SOCAP), the Direct Marketing Association (DMA) and the Promotional Marketing association (PMA).