I am the iMedia Business Transformation Leader for Procter and Gamble. I am responsible for driving adoption of iMedia and best practices in online media campaign execution as a means of more efficiently and effectively reaching our consumers across the globe. I also run iMedia campaigns for our Clairol Haircolor brands in North America.

I have been working for Procter and Gamble for 8 years in a variety of roles ranging from Information Security to Interactive Marketing. For about 4 years, I have been working on the Clairol Haircolor brands and more recently in a global role to help drive adoptoin and best practices in online media.

I have always been most interested in the intersection between business and technology. I have degrees in Electrical Engineering and Business and a Masters in Business Administration (Finance and Marketing), and my work experience has revolved around the application of technology to drive strong business results for Procter and Gamble. I am also an avid traveller, presidential history reader, and karaoke fan =).

Summits Attended

iMedia Brand Summit

Marketing & Media Mash-Up: Managing Uncertainty & Change

iMedia Brand Summit

The Art of Digital Conversation