Mark Vaiciulis is a Global Marketing Manager in Intel’s Partner Marketing Group. Mark’s expertise is co-marketing where he has partnered with some of the world’s biggest brands and influencers to develop large, impactful marketing initiatives to meet strategic business objectives. These award winning joint initiatives include programs such as Project Runway, Summit on the Summit, and the Guggenheim’s You Tube Play. Most recently, Mark has driven integrated co-marketing programs targeted specifically to the youth market . These include “The LeBrons”, an original digital animated series, from the mind of NBA superstar Lebron James and “In the Booth”, a digital documentary series, featuring the legendary DJ and producer Tiësto and the meteoric growth of electronic dance music (EDM). Mark believes that companies can derive tremendous brand value by delivering rich, engaging content and authentic experiences targeted at consumer’s personal passions.
Customers For Life: Creating Brand Loyalty