With a career spanning 20 years, Alanna Cotton recently brought her vast experience building brands and leading sales teams to the world's leading consumer electronics company – Samsung Electronics America. As VP of marketing for the mobile computing business, she leads product and channel marketing for the tablets and wearables portfolio. Over the years, Cotton has gained a reputation as a change agent and an innovative business leader at Fortune 50 leaders Procter & Gamble and PepsiCo, where she's held a number of executive positions, including vice president of brands and senior director of sales and business development.

Her leadership of marketing and brand teams to deliver best-in-class consumer experiences across all media channels, as well as her leadership of large field-based organizations and national sales teams, reinforces her general management approach, allowing her to deliver stellar performance across the entire P&L on each of the businesses she has led.

Cotton is an accomplished speaker and an active leader in the local and national community of sales and marketing leaders. This Catalyst Award recipient has also served on the board for the nonprofit North Texas Positive Coaching Alliance, served on the advisory board and acted as past co-chair for the Frito-Lay Women of Color Multicultural Alliance, and has served on the advisory board for the 2013 and 2014 iMedia Brand Summits. 


Cotton holds a B.S. from Northwestern University and an MBA from Stanford University.

Summits Attended

iMedia Commerce Summit

The Future of Shopping

iMedia Brand Summit

Marketing in an Always-On World

iMedia Brand Summit

Marketing to the New Consumer

iMedia Brand Summit

Brands as Content Creators

iMedia Other Summit

What Women Want from Brands

iMedia Brand Summit

Customers For Life: Creating Brand Loyalty