Woody Meachum serves as Group Director, Digital Strategy, at OMD where he is responsible for leading the planning and execution of programs focused on impactful and measurable results to positively affect his client’s brands and overall business. Woody has overseen the digital strategies for State Farm Insurance, H&R Block, SeaWorld Parks & Entertainment, BMO Harris Bank, and the Illinois Lottery. He also oversaw the digital analytics practice for 3 years at OMD-Chicago creating measurement strategies for multiple clients.
Woody has led the way of pushing the envelope in the media space by developing an award winning approach to digital media pricing. The pricing system was created for H&R Block and utilized digital channel attribution to dictate to publishers what their banner impressions were worth and they were paid accordingly. The attribution-based pricing method was recognized by the Jay Chiat Awards in 2012 in the Creative Technology category.
Also, Woody oversaw digital strategy for the launch of the Illinois Lottery’s online sales program. The Illinois Lottery was the first lottery in the United States to allow its residents to play Mega Millions, Power Ball, and Lotto via credit card through MyIllinoisLottery.com and the Illinois Lottery mobile app.
Woody joined OMD late in 2008. Prior to joining OMD, Woody served as Director of Digital Marketing Solutions for Acquity Group where he provided a key role in shaping various aspects of digital marketing strategies for clients such as Procter & Gamble, True Value Hardware, Underwriters Laboratories, WW Grainger, AmeriPride/Quebec Linge, Eastern Mountain Sports, and Francesca's Collections. Woody spent time as Vice-President of Technology for ClearGauge/B2BWorks, the Internet’s first B2B online ad network, and Internet Solutions Director for Slack Barshinger & Partners. While with those organizations, he created innovated online programs for companies like Caterpillar, LSI Logic, Siemens, Monsanto, and Nutrasweet.
Woody’s expansive work history in digital advertising and marketing has allowed him to have his hands in a variety of projects ranging from display advertising, content marketing, social media, web analytics, quantitative and qualitative research, search engine marketing (including paid and SEO), e-mail marketing, mobile marketing, video, social media, and online promotions, as well as website design and eCommerce.
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