Robin began her career working in public relations and account management, which evolved into a focus on media planning and buying. Along the way she learned about other areas of the business, holding positions in operations, traffic and production management. Her experience in multiple marketing disciplines has given her a more holistic understanding of how to reach consumers through paid, earned and owned media.
In her role as VP, Media Director, Robin oversees media planning, strategy and buying for her Integer clients. Having spent the past two decades at ad agencies in Atlanta and Phoenix, she brings extensive experience in integrated marketing consulting, strategic media planning, advertising negotiation and media buying, having planned and purchased every media platform. Her experience includes local market, national and international campaigns through consumer and trade channels in many categories – including travel and tourism, considered-purchase, real estate and home building, healthcare, QSR, gaming and education.
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