A renowned marketing veteran, Diane Kegley is responsible for driving global demand and visibility for RichRelevance's personalization and brand advertising opportunities, including corporate marketing, public relations, analyst relations, brand strategy, client marketing, advertising, and business development.
Kegley has spent the last 20 years leading multi-channel marketing, media, and branding initiatives for companies like American Express, AOL, CNET, American Airlines, HP, Lockheed Martin, and Sprint. Kegley was most recently president of SMA Global, a boutique market strategy and production company serving Fortune 500 clients and the public sector. Prior to that, she was VP and CMO for Stanford Research Institute's AtomicTangerine, leading global branding, marketing, communications, and partner relations. Previously, she served as VP of marketing for CNET, where she focused on branding efforts and revenue strategies across multiple advertising sectors.
Marketing to the New Consumer
What Women Want from Brands
The Moments of Truth