Formerly a Senior Vice President with Specific Media Inc., Rupert joined Europe's premium behavioural ad network in late 2005 to lead the expansion into Europe.

His Online Advertising experience goes back to 1998, when he opened Valueclick Inc. (NQ: VCLK) in London, Paris, Munich, and Madrid and ran the European operations through the company's successful IPO in 2000. His business knowledge and experience extends to International Operations, Digital, Intellectual Property and Brand Management with Specific Media, Hasbro Inc., Valueclick Inc., Associated Newspapers and BMW AG. Passionate about ideas and structure for business strategies that meet the challenges of the digital age, his mission is to persuasively articulate and demystify the complexity of digital and to help marketers understand the future issues relating to the strategic use of Data in creating the new 'Engagement' dynamic between consumer and commerce to drive an increase in customers for businesses.

Rupert holds a BA Hons in German & Management Studies from Royal Holloway, University of London.