Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior, with more than a decade of experience running his science-based emotional insights consultancy, Sensory Logic, Inc. One of the company's unique research tools is facial coding, a concept highlighted in Malcolm Gladwell's bestseller "Blink," and serving as the basis for Fox's primetime hit "Lie to Me." Hill is a frequent speaker at business conferences and seminars from coast to coast, as well as in Europe and Asia, and his bluechip clients have included Target, Toyota, Reebok, Whirlpool, American Express, Capital One, Nokia, and GlaxoSmithKline.

 Hill appeared on "The Today Show," FOX, CNN, and MSNBC regarding his facial- coding analysis of the 2008 presidential election. He returned to CNN in 2012 as an analyst during the presidential debates. During additional TV appearances he has helped analyze aspects of baseball's steroid scandal, as well as criminal cases. Recently, Hill appeared on CNN, providing emotional-insight analyses of the Super Bowl XVLI ads. Hill is the author of "Emotionomics: Leveraging Emotions for Business Success," chosen by Ad Age as one of the Top 10 must-read books of 2009. Other books written by Hill include "Body of Truth: Leveraging What Consumers Can't or Won’t Say," and "About Face: The Secrets to Emotionally Effective Advertising."


 Hill received his Ph.D. from Rutgers University following studies at Brown University, Oxford University, and St. Olaf College. Hill and his wife, Karen Bernthal, a clothing designer, live in St. Paul, Minn.


Summits Attended

iMedia Brand Summit

Marketing to the New Consumer

iMedia Agency Summit

Shift Happens: Math Men + Mad Men

My Articles

Podcast: Getting Customers to Commit

| Dan Hill

From the ad:tech Chicago session, "All You Need is Love-- Using Emotional Buy-In to Create Long-Term Customers" with David Hutchinson and Dan Hill.