Josh Sklar is the founder and President of Heresy (, having conceived the virtual agency after years of working for traditional ad agencies, digital shops, and nonprofits. He is currently co-authoring a crowdsourced and crowdfunded book and iPad app that seeks to move both the advertising industry and what a book should be into the 21st century (more here:

Sklar has been a global digital creative director three times, the most recently for WPP’s Enfatico running the $4.5 billion Dell account. Prior to that, he was the Chief Creative Officer of WPP’s lead digital agency, BLUE (now Possible Worldwide), and spent more than six years at XM, the e-services division of the Cordiant Communications Group and Bates Advertising, in various senior capacities including as its worldwide Chief Creative Officer. He was a founding employee of XM’s Asia Pacific operation and held dual roles as its Chief Executive Officer and Executive Creative Director before transferring to XM’s New York headquarters.

While in Asia, Sklar and his team, including several Heretics he still works with, took XM to the top of the industry over a period of five years by winning regional Agency of Record status for clients such as: Nokia Mobile Phones, Compaq, Visa, Singapore Airlines, Cisco, Heineken, and ESPN. Other clients Josh worked on include: Coca-Cola, General Motors, Mercedes-Benz, Pfizer, Accenture, Hyundai, Benadryl, the National Association of Securities Dealers (NASD), Sauza Tequila, the United States Department of Defense, Polycom, P&G, Cisco, Starwood Hotels, J&J, HSBC, Singapore Telecommunications, CNBC, Discovery Channel, British American Tobacco, and many others.

Through his direct work with these clients, Sklar garnered more local and international industry and user awards than any other digital CD in the region and had the honor of being the first Creative to be invited to sit on the Clio International Festival’s new media jury and is currently a juror for The Webbys.

Sklar is a member of the invitation-only International Academy of Digital Arts and Sciences as he has been on the Internet and involved with telecommunications and programming for over 30 years. In fact, he designed and built one of the first commercial bulletin board systems back in 1982, a real-time chat system in 1986, and one of the first Web-based online stores in early 1994. His multi-faceted talents in the areas of technology and creative services have enabled him to work with a myriad of organizations in roles ranging from Pre-Press Consultant to Online Digital Video Editor. He has worked on the ground in these capacities in the United States, Israel, Indonesia, and Singapore, running offices in every region of the world.


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Shift Happens: Math Men + Mad Men

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