As chief digital and operating officer at PHD Worldwide, Craig Atkinson maintains a dual role, overseeing the agency overall and serving as the champion of thought leadership and innovation focused on the agency's output. Atkinson came to PHD after 6+ years at sister agencies OMD and Omnicom Media Group, where, most recently, he served as chief of acquisitions, North America, leading strategic and corporate development for Omnicom Media Group, with a particular focus on emerging areas of digital channels, including search marketing, mobile, social media, and content development. In addition, Atkinson was the overall owner of the client relationship for McDonald's U.S. business at OMD. Before taking on the acquisitions role, Atkinson served as Midwest regional director at OMD, and was responsible for the strategic direction and regional oversight of OMD's Chicago operations.
Atkinson has held positions within digital marketing since its inception in the mid-1990s, playing key account, media, and strategy roles at Modem Media, Digitas, and Arc Worldwide, leading digital marketing strategy and program development for such clients as Intel, Michelin, HP, the U.S. Army, and Allstate. He also spent two years on the client side working inside Washington Mutual's ecommerce group as a product manager, leading development of applications to acquire and securitize mortgage-backed loans.
A frequent speaker and recognized thought leader in the emerging and digital marketing landscape, Atkinson is regularly quoted in such publications as The New York Times, The Wall Street Journal, Advertising Age, and Adweek.
Atkinson is a graduate of the University of Vermont, recently relocated to the New York area. He is thoroughly enjoying eating his way through his new neighborhood in Brooklyn with his wife, Nikki, and sons, Jake and Sam.
TV Everywhere: The New Video Era