Leah Spalding is the VP for Dynamic Logic’s Western Region, where she leads digital and multimedia ad effectiveness research for Fortune 500 clients as well as for emerging brands. Spalding has over 15 years’ experience in managing custom market research projects for clients across tech, CPG, healthcare, and other industry verticals. She is a published author with multiple articles and conference presentations relating to media research and cognitive psychology. Prior to joining Dynamic Logic, Spalding led the North American sales research program for YouTube. Her other experience includes stints at TNS and at The Institute for The Future, a non-profit think tank specializing in long-term trend forecasting. Spalding has a Ph.D. in Psychology from UCLA and is a Ford Scholar.
Shift Happens: Math Men + Mad Men