Miranda Anderson firmly believes that marketing decisions are business decisions, and that measurable results are the desired outcome of every campaign. Miranda has 8 years of experience in marketing strategy and account management. At Digitaria, she serves as her clients’ advocate, ensuring their needs are met, and that the internal and external teams are driving toward the marketing strategy and business goals. She currently serves UnitedHealthcare, OptumRx, Medtronic and a wellness aggregation startup.
Prior to joining Digitaria, Miranda was an account strategist for energy, health care and financial industry clients at a full service, campaign-focused agency. Miranda has planned and executed multi-channel campaigns, including budgeting, execution and post-launch measurement, which helped her clients garner more e-billing subscribers, reduce energy use, generate funds for a new hospital wing, and build brands for new and emerging companies. She pushes the Digitaria team to think in a media-agnostic way, to always be relevant and put themselves in the audiences’ shoes, and to provide the best solution for her clients’ needs. You can find her on LinkedIn or on Twitter at @msmanderson.