David Waterhouse is Head of Content at video technology company Unruly. He joined Unruly's London office three years ago and is editor of the Viral Video Chart and the Unruly blog, where he writes about current advertising trends. Before joining Unruly, David was a newspaper journalist for 11 years, covering sports, news and entertainment.
With consumers growing tired of pre-roll, it's time for a more engaging strategy. Don't be fooled by these common misconceptions about social video.