Rachel Vranich is a shopper marketer at Nestlé, and is responsible for the Stouffer’s, Hot Pockets and Buitoni brands. Vranich builds strategic shopper programs based on category insights and ensures integration of brand and retailer objectives. She began her career at Nestlé in 2006. Prior to Nestle, Vranich gained experience at advertising agencies JWT and Crispin Porter + Bogusky. Vranich’s combined experience gives her understanding of how best to integrate brand strategy with traditional and digital media.
What Women Want from Brands