Robert Spratlen is the VP of digital media – data and audience development for Viacom, where he leads three different areas of the data and audience development group, which includes audience segmentation, media execution, and marketing services. Spratlen's core focus is aiding Viacom's consumer and integrated marketing teams with data-driven and audience-focused solutions.
Previously, Spratlen helped build both MediaMind and OpenX's programmatic buying capabilities for managed service offerings. He has also worked at both Nielsen and Digitas, giving him perspective from a brand, agency, and vendor vantage point.
Delighting Customers at Every Touchpoint
Shift Happens: Math Men + Mad Men