Mike Margolin leads media and marketing connections strategy at RPA. A database marketing veteran in the late '90s, Margolin started RPA's search marketing, platform-based buying, and digital analytics practices in the '00s. He now guides RPA's audience strategy practice, leading teams of media planners and platform/channel experts to optimally connect RPA clients with their key audiences across media channels, devices, and experiences. His team works closely with each agency client to develop customized communication architecture to maximize audience investments via purchased, earned, and owned channels.
In his free time, Margolin teaches a course called Advertising in the Digital Age at UCLA Extension, and also advises several early-stage, innovative ad tech start-ups.
TV, Video & Social
For Entertainment Marketers by Entertainment Marketers
Shift Happens: Math Men + Mad Men