Danielle Wiley has been successfully driving brands forward since 1995. Her intimate knowledge of social media strategy, trend watching and influencer outreach stems from years of working with some of the nation’s top corporations and brands. Recognizing a market for connecting brands with the bloggers, Wiley created Sway Group in June 2011.
Sway represents over 60 of the web’s most high profile mom bloggers with a combined monthly reach of nearly 25 million readers. Sway Group’s joint venture, Massive Sway is focused on the monetization of the world’s largest network of female bloggers (40,000 at last count).
Prior to forming Sway, Danielle was SVP, director of strategy at Edelman Digital in Chicago. There she worked on the campaigns and day-to-day social strategy of a variety of large brands. Danielle is a graduate of Vassar College and currently lives in Chicago with her husband and two children.
What Women Want from Brands