Rajat Shroff is VP of product management and business development at Brand.net, a Valassis Digital Company. Shroff heads up product strategy with a specific focus on unlocking the unique data and assets at Valassis to make them actionable for online advertising.
Previously, Shroff served as the head of personalization, advertising and merchandising products for Rearden Commerce, where he was responsible for the e-commerce and relevance platform that is at the core of its solution. Prior to Rearden, Shroff served as the VP of products at Buysight, a leading intent based targeting ad platform for e-commerce. Buysight was acquired by AOL. Including products, Shroff led strategy as well as business development. Prior to Buysight, Shroff was the senior director of products and a founding employee at Rhythm NewMedia, a leading mobile video advertising company. Before Rhythm, Shroff held several engineering leadership positions at Oracle. Shroff also pioneered Oracle’s initial foray into software as a service with a SAAS Portal service. The service hosted over 30,000 businesses. Shroff is an active advisor to several startups focusing on mobile and online marketing, including MobileIron and Dezine.