A native of Chicago, Barbara joined PepsiCo in January of 2011 bringing extensive digital marketing and brand management experience. She has worked with an array of consumer brands to enhance digital strategy and effectively incorporate innovative communications tools across organizations.
Barbara is responsible for driving the digital agenda across the Quaker portfolio. During her tenure, she has spearheaded the brand’s e-commerce initiatives, enhanced Quaker’s social CRM program, overseen their entry into mobile marketing and helped bring Cap’n Crunch, the iconic cereal brand and its unique voice, into social media. She is widely recognized for her work and has been quoted in Forbes and Ad Age and has spoken at industry events including: Business Insider; Social Media ROI, BlogWell, presented by SocialMedia.org and OMMA Mobile. She was recognized by Brand Innovators as one of the ‘40 Under 40’ most innovative brand marketers and most recently a Who’s Who of Digital Shopper Marketing.
Prior to PepsiCo, Barbara worked at Digitas where she led digital marketing efforts for Miller Lite. Barbara also worked as a brand manager at General Mills and Beam Global Spirits and Wine where she was responsible for brand development, advertising and promotional campaigns for Hornitos Tequila.
Barbara holds a bachelor’s degree from the University of Michigan and an MBA from the Kellogg School of Management at Northwestern University, but most importantly, she’s mom to an adorable little girl. You can find them both on Twitter: @chicagobliss and @chibabybliss
What Women Want from Brands