As CEO and Co-Founder of TripleLift, Eric is building the company to be the leader in social and visual amplification. Prior to TripleLift, Eric was a leader on the client services and product architecture teams at AppNexus, and was previously an attorney at Simpson Thacher & Bartlett LLP. Eric received bachelors and masters degrees in computer science from MIT and a J.D. from New York University School of Law.
Some claim it's simply here to stay, but we can all agree we're pretty sick of the banner ad. Here's how the marketing industry can finally say goodbye for good.
Native advertising is one of the fastest growing sectors of digital, but it's also one of the least understood. Here are the top tips to remember for your campaigns.
With all this chatter about native advertising recently, it's no surprise that many misconceptions have arisen. Let's dispel a few of the most common ones.
Native advertising isn't new, but it's certainly newly relevant. Let's take a look at the technology providers and publishers that are driving the revolution.