Don Buckley is EVP, CMO at Showtime Networks, Inc. He supervises all of the company's creative advertising, program marketing, media and promotions, and digital media departments. Buckley joined Showtime in 2011 to head up its digital media group as SVP, digital services. In this capacity, he managed multi-platform content, broadband, mobile and interactive television (ITV) initiatives, digital platform marketing, production, and technical operations. One of the industry's digital pioneers, Buckley worked for more than 20 years at Warner Bros. on projects including the massively successful "Harry Potter" franchise, founded its interactive marketing department, and was also a co-founder of Warner Bros. Online, currently known as Warner Bros. Advanced Digital Services. Until 2008, Buckley served as Warner Bros.' SVP, interactive marketing, and was previously its VP, theatrical marketing. He headed the company's New York offices and served as digital liaison to Time Warner and its investment group, Time Warner Investments. More recently, Buckley launched the integrated, interactive marketing company THA.i, with clients including IMAX, Focus Features, CBS Films, Warner Bros., and Universal Studios, among others. He was a partner at the company, as well as its president.

 

 

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My Articles

How Showtime is killing it on digital

| Don Buckley

There's no doubt that digital has disrupted television, and many networks are still struggling to adapt. Here are the unique ways Showtime approaches this ecosystem.

Buckley, Don

| Don Buckley

Any time a publication heralds "the death of television," it's likely to elicit a good-natured chuckle from Don Buckley. As EVP and CMO of Showtime Networks, Buckley proudly notes...