Royce Chwin is the CMO of Travel Alberta.  His responsibilities include 12 markets worldwide, and he acted as lead team member in the development of Travel Alberta's award-winning Remember to Breathe destination brand.

Previously, Chwin was a member of the Canadian Tourism Commission, where he was part of the brand experiences team starting in 2008. As executive director, global brand integration, he managed all aspects of brand development and execution, including asset creation, campaign creative strategy, social media engagement, and brand strategy. He was also a part of a dynamic team that leveraged the Canada Keep Exploring brand for the 2010 Winter Olympic Games. 

Prior to his experience with the Canadian Tourism Commission, Chwin spent 20 years in the retail and hospitality industries in management and leadership positions. He worked with organizations including Starbucks, Blockbuster Video Canada, and Boston Pizza International.


Summits Attended

iMedia Brand Summit

Brands as Content Creators

My Articles