Lucy Hood is known as an innovator and leader in media and digital content, with career highlights that include launching text voting on "American Idol." She was recently appointed president and COO for the Television Academy, charged with expanding the organization's business and digital initiatives while overseeing its day-to-day operations. Hood works with the professional staff of the Television Academy and its Foundation on corporate sponsorships, membership activities and enrichment, board relations, marketing, financial planning, and many other facets of the organization. She is the liaison to the executive committees and the boards of both the Television Academy and its Foundation.  

Prior to joining the Television Academy, Hood served as head of USC's CTM Institute, where she supervised forums for industry leaders and research into the "Future of Media," with partners such as Disney, Warner Bros., Fox, Ogilvy & Mather, and leading technology companies.  

 Hood started her career at Fox in the pay television, cable, and syndication departments, eventually working at the intersection of television and technology for over a decade. She is known for her strategic insights as SVP of content for News Corporation, and for the building of alliances with companies such as Verizon, AT&T, Verisign, Jet Blue, and eBay. Hood was the founding president of Fox Mobile Entertainment, leading the team that created the "Mobisode®" and the first ad-sponsored mobile video. The company's ground-breaking mobisode series "24: Conspiracy" ran on mobile phones around the world, and was honored with a daytime Emmy nomination for "outstanding achievement in video content for non-traditional delivery platforms," as well as numerous other awards.  In addition to work with "American Idol" and the producers of "24," Hood and her team created content and advertising partnerships around TV shows such as "Prison Break," "Bones," and "The Simple Life: Interns," as well as original content. Hood was a key executive in launching numerous technology businesses at Fox, including Fox.com and FX Cable. Previously, she was an executive at Paramount Pictures, and produced the news program "Business Times."

Hood speaks regularly at major industry events and business conferences such as Digital Hollywood, Natpe, CTAM, CES, E3, CTIA, and the Aspen and Milken Institutes. She has won numerous awards and citations from The Guinness Book of World Records, Ad Age, Adweek, and the Producer's Guild. She holds an MBA from Columbia University's Graduate School of Business and a B.A. from Yale University.

 

Summits Attended

iMedia Entertainment Summit

For Entertainment Marketers by Entertainment Marketers