Dr. Duane Varan is CEO of Media Science, which over the past five years has served as facilitator of the Disney Media and Advertising Lab. MediaScience's lab in Austin, Texas provides one of the world's most advanced audience research facilities, featuring state-of-the-art tools measuring biometrics, facial muscle movement, eye gaze, viewer reaction time, and more. Varan also holds a concurrent appointment as executive director of Audience Labs, a public research center based at Murdoch University in Australia. In that role, he serves as project leader of the "Beyond Thirty Seconds" research project, perhaps the world's largest and longest-running research project exploring the changing media and advertising landscape. That project, now in its 10th year, has been funded by the world's leading television networks, advertising brands, media platforms, and technology enablers. Varan has published extensively in peer-reviewed journals and is the recipient of numerous awards, including the Australian Prime Minister's Award for University Teacher of the Year.
TV, Video & Social
The Next Wave of Digital Marketing