Bob Garcia currently leads Urban Airship's global agency partners program and serves as a mobile relationship marketing (MRM) evangelist for the company. He has a passion for bringing new and disruptive digital marketing solutions to market and working with partners to ensure success and adoption.
Garcia has over 20 years of software business experience in a variety of roles spanning business development, direct, and channel sales, as well as product and direct marketing. Previously, he worked at Webtrends, Widemile, Peregrine Systems, Netscape, and Macromedia. Garcia is an internet "old timer," as he launched the web's second Flash site (Shockzone.com) for Macromedia and led Netscape's global content initiatives.
The Next Wave of Digital Marketing