Ed Chater has headed up Somo's media operations since 2009, overseeing the management of all Somo's media campaigns and working to drive efficiencies, constantly improve results, and define best practice. He is an expert in app distribution strategy and a specialist in mobile search. Chater began his career at international market research agency TNS before moving to The Search Works, where he worked on some of the industry's earliest search campaigns, pioneering optimization algorithms, complex QS modeling, and studies into consumer online journeys. He launched The Carphone Warehouse on Google mobile search beta tests, and his mobile search strategy for Interflora was shortlisted for "The Best Use of Search" at the Revolution Awards. Chater was recently selected as one of Media Week's "30 under 30" in recognition of his contributions to the industry.
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