The most glamorous role of Brynn Bardacke's 20-year advertising career was the time she spent as the Subway Sandwiches mascot. Thankfully, the mascot duties were limited to a single afternoon, and her future jobs did not involve any more costumes. In fact, since paying her dues early, Bardacke has had the privilege of working for the world's most respected marketing organizations, including Apple, Coca-Cola, Nike, and TBWA\Chiat\Day.

A former athlete, Bardacke enjoyed her time at Nike, where she was responsible for college basketball, apparel, tennis, and Nike retail. Bardacke's time running on the Nike campus track would serve to keep her ego in check, as her fellow colleagues would often lap her.

During her 10 years at TBWA\Chiat\Day, Bardacke worked on Apple, Pedigree, and Gatorade. She launched iTunes, iPod, "Switchers," "Dog's Rule," the Pedigree Adoption Drive, and Gatorade's Cannes Grand Prix-winning "Replay." Although Bardacke left the agency with many advertising awards, her most cherished agency prize is her four-legged friend, Ricardo, a gift from the Pedigree Adoption Drive.

 

In her current role as global group creative director at Coca-Cola -- Cannes' 2013 Marketer of the Year - you'll often find Bardacke enjoying a frozen Coke whilst building global brand and communication strategies, as well as global campaigns, for the Olympics and FIFA World Cup.

Summits Attended

iMedia Other Summit

TV, Video & Social

My Articles