Sole media professional in internal marketing department charged with management of multiple media agencies and stewardship of multi million dollar national media budgets. - Responsible for planning, placement, review and approvals of all national, local test market, and co-op local market media plans. Charged with coordination and review of all media channels from traditional broadcast vehicles, to print and emerging media. - Steward budgets across all media placements, coordinate creative team and agency to align with overall media strategy and creative assets required to fulfill marketing communication process. - Negotiated media agency contracts, and worked with business analysis team to review media schedules and impact upon overall business objectives. - Liaison between CMO, CEO, and other senior team members, with media agencies and media vendors - communicating deadlines, opportunities, and marketplace conditions as warranted.
Media Planner at The Integer Group : November 2001 – February 2004: Media planner for national alcohol advertiser, responsible for local market planning across 50 DMAs and all local media vehicles. Product Marketing Specialist at Rational Software (IBM): 2000 – 2001: Coordinated delivery and quality control of synchronized launch-marketing materials for several software products. Gathered and qualified customer participants for case studies and success stories to be used in promotional materials.
My mother always said that watching too much TV would get me no where, but she hadn't heard of the media profession. I am a true Media addict, watching far more shows than any human being should, my particular favorites are Science Fiction and Serialized Dramas (yeah Heroes)! Having grown up on the East coast and currently living in the Western US, I have found that I must truly be a Colorado girl at heart. The mountains constantly amaze me with the views they afford, and during the summer or winter, I take full advantage by hiking or snowboarding whenever possible. I am an avid reader, whose one weakness is the inability to leave a bookstore without a least two new books. I love to travel, speak passable Italian, and aspire to someday be an expatriate (not sure where to expatriate to quite yet).
Keeping Pace with the Mobile Consumer
Marketing & Media Mash-Up: Managing Uncertainty & Change