As Chief Digital Officer, North America, for Maxus Global Media (a unit of GroupM & WPP), Jonathan, and the Maxus executive team, will architect the digital direction for the company and it’s many clients – as well as oversee the company’s digital team and evermore-embedded offering. With over 2200 team members in 55 countries, Maxus is still a young and agile organization, born in the digital age.
Prior to Maxus, Jonathan was Senior Vice President and Head of North American Media at iCrossing (Hearst). There Jonathan led the 175+ person media and analytics practices, which managed clients such as DIRECTV, William's Sonoma, PNC Bank, LEGO, Hilton Hotels, Coca-Cola and Toyota.
Previously, Jonathan spent nine years with Digitas (Publicis Groupe) and seven years with OgilvyOne (WPP) as SVP, Global Media and Senior Partner, Group Media Director, respectively. Prior to both, he’d spent time at Lowe (Interpublic) and The Media Edge (now MEC).
Mr. Adams is recognized as an industry leader having served as Chairman of the AAAA Digital Marketing Committee, as well as honored by Advertising Age, Media Magazine and the University of Florida (2013 “Alumnus of Distinction").
Through his 20+ year digital and traditional media career, he has managed a number of clients and categories including Delta Air Lines (global), Post Foods, Equifax, Mead Johnson Nutrition, Kraft Foods, Bristol-Myers Squibb, Motorola, Sears.com, American Express, IBM and Kimberly-Clark.
Jonathan holds, or has recently held, advisory board posts with iMedia, Digiday, the ARF, the IAB, The Weather Channel, Microsoft and Google.
A native of Miami, Florida, Jonathan joined the New York advertising community in 1991. While a programmer / engineer at heart (read: nerd), he quickly found his way to the University of Florida’s College of Journalism & Communications – and graduated with a B.S. in advertising and management. Jonathan lives in Stamford, Connecticut, with his wife, Karen, and twin boys.
Media Re-Defined -- What Clients Want
Partnership: The New Agency Value
WCW: What Clients Want From Agencies & Media Companies
It’s a Two-Way Street!
Turning Advertising into Content
Connecting the Marketing Community
Marketing & Media Mash-Up: Managing Uncertainty & Change
Collaborate or Die!
Life on the Edge
Engagement is the New Reach
iMedia Summit 2005
iMedia Brand Summit
iMedia Brand Summit
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