John Hossack is a senior partner and founding partner at Cardinal Path. For more than 10 years, Hossack has been working with companies both large and small to help them improve the performance of their online channels. Hossack's passions and much of his time are spent focusing on analytics, usability, and conversion testing with the goal of improving user experience and business conversion rates. Hossack has presented at the

eMetrics Summit in Toronto 2008; SMX Toronto Web Analytics Association events in 2008, 2009, and 2010; and has spoken at and emceed the Internet Marketing Conference in 2008, 2009, and 2010 in Vancouver. Hossack has also conducted numerous webinars, including sessions for the American Marketing Association.

 Hossack is a past president of the International Internet Marketing Association. Prior to getting involved with the web, he was a treasury manager and currency trader with Western Union Business Solutions. He holds an MBA from the Australian Graduate School of Management and a BSc in Economics from the University of Victoria.


 Hossack is a contributor to the Cardinal Path blog ( and tweets under @vkistudios and @johnhossack. He and his wife Pamela currently live in Vancouver British Columbia with their daughter Molly.


Summits Attended

iMedia Agency Summit

Media Re-Defined -- What Clients Want