Recently named one of iMedia's Top 25 Marketing Leaders and Innovators, Rebecca Coleman's creative approach gets consumers to advocate for the brands they love. Coleman co-founded her creative agency, Something Massive, in 2009. She is a fountain of ideas for agency clients, including Yahoo!, Red Bull, Yankee Candle Company, Sony Pictures, Regal Entertainment Group, American Express, Plum Organics, and The Counter.

Coleman started her career in media before joining the Los Angeles-based creative agency DNA Studio in 2000. After working her way up to general manager, Coleman led the company to become an Ad Age Top 50 Interactive Agency. Coleman's creative approach was directly responsible for attracting a steady stream of clients, including AT&T, Anheuser-Busch, Best Buy, PepsiCo, and Universal Studios.


In 2006, DNA Studio was sold to WhittmanHart (now Band Digital). That year, the combined agencies broke into the Ad Age Top 20 Interactive Agency list and represented the second-largest interactive agency in the U.S. Coleman stayed on for two years post-merger as general manager.


Awarded the prestigious Maxwell School of Citizenship Scholarship to Syracuse University, Coleman graduated cum laude with a degree in advertising from the Newhouse School of Communications.


Summits Attended

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Other Summit

TV, Video & Social

iMedia Agency Summit

Media Re-Defined -- What Clients Want

My Articles

Coleman, Rebecca

| Rebecca Coleman

Rebecca Coleman is one of those marketers who both talks the talk and walks the walk. By day, she runs Something Massive; by night, she contributes to the increasingly important...