A seasoned leader in digital and mobile product development with over 10 years of mobile industry experience, Monica Bannan is VP of global audience measurement at Nielsen. In this role, Bannan has global responsibility for Nielsen's products measuring the content and advertising audience reach across digital mobile platforms, including strategy and product development worldwide.
Prior to joining Nielsen in 2007, Bannan was director of technology at Telephia, where she worked across Telephia's flagship products. Previously, she worked at a number of mobile and market research start-ups, having been recruited from Bertelsmann AG, where we began her career.
Bannan holds a degree in Economics from the University of California, Los Angeles.
TV, Video & Social