A passionate advocate of the evolving digital advertising ecosystem, Raymond Reid is actively involved in leveraging the power of programmatic platforms combined with advanced analytics and data visualization to drive new insights and business intelligence for leading advertisers. As the managing director of [email protected] Canada, Reid leads the vision, strategic thinking, and product development for the company on behalf of clients such as IBM, Intercontinental Hotels Group (IHG), Cogeco, Empire Life, WeightWatchers Inc., and Moneris, among others.

In 2013, Reid co-founded InsideDigital.org as a new platform in advertising journalism to inform, educate, and connect marketers in today's increasingly digitally lead advertising marketplace.