Erika Lamoreaux is currently leading digital media strategy at The Clorox Company, with a key focus on driving digital innovation in the CPG space. She manages all digital media efforts across Clorox brands, including display, SEM, SEO, video, eCommerce, and mobile. Lamoreaux also heads up Clorox's partnership with Google, collaborating to garner consumer insights, evolve measurement practices, and stay ahead in an ever-evolving landscape.
Before joining Clorox, Lamoreaux built her digital muscle on the agency side at Covario, developing and executing award-winning global SEM campaigns for Fortune 500 clients. She started her career at Art.com, learning digital from the ground up while managing everything from affiliate programs, to CRM campaigns, to early Facebook advertising.
When not hard at work, you can find Lamoreaux at home in Berkeley with her husband and two daughters, Azucena and Ofelia … or possibly at an A's game.
TV, Video & Social