Catherine Davis is president of Vizeum Americas, an innovative global media agency that is owned by Aegis Group plc. In her role, Davis is focused on building brands and creating new marketing and media models in addition to leveraging full resources across the Aegis Media network, to help drive business growth for clients.

With a unique blend of industry experience spanning brand leadership, creative agency, digital integration and media oversight, Davis champions the Vizeum team to always think from a holistic marketing perspective in the new era of media. Driven by a vision centered on starting from a different place, Vizeum helps clients -- including Seventh Generation, Pernod Ricard (Absolut and Jameson), Kohler and New Belgium Brewing --- understand the way today’s empowered consumers connect with the world around them and make decisions about brands, ultimately building better business value.

Prior to becoming president of Vizeum in June 2011, Davis served in various brand marketing roles and was responsible for leading transformative marketing initiatives for Diageo, Discover Card, Morgan Stanley and E-Trade. She also spent nine years on the creative agency side and worked with brands including Pillsbury, SC Johnson and Allstate Insurance.

 

 

Summits Attended

iMedia Other Summit

What Women Want from Brands