Jonathan Steuer has been actively involved in emerging media for nearly 20 years, and has been an innovator in media research for over a decade. Currently, he is CRO for both TiVo's core DVR and advanced television platform business and TiVo Research and Analytics, a wholly owned subsidiary of TiVo focused on measurement and optimization of media efficiency. He joined TiVo in December 2011 as VP, product and business development for TiVo's audience research and measurement group.
Prior to his role at TiVo, Steuer managed the design and deployment of the AT&T AdWorks/comScore crossmedia (TV+online+mobile) research effort. In 2009, he co-founded what is now Aerify Media, a digital media buying platform (DSP); and from 2005-2008 he built and managed the Media/Entertainment/Technology practice at Iconoculture, a future-focused consumer insights and advisory firm. In 2003, Steuer founded Anonymous Media Research, where he developed patented single-source crossmedia audience measurement tools based on audio fingerprinting/pattern matching technology.
Steuer holds a Ph.D. in Communication Theory and Research from Stanford University and an A.B. in Philosophy from Harvard College. He is the author of a still-widely-cited paper on virtual reality, "Defining Virtual Reality: Dimensions Determining Telepresence."
Steuer originally hails from Milwaukee, Wis., and currently lives in the East Village, NYC with his wife, two daughters, and two female cats. He can be reached at [email protected]
TV, Video & Social