Garrick leads a team of more than 20 interaction designers, information architects, content strategists and user experience researchers across a wide variety of engagements in the San Francisco and Los Angeles offices. Over the past seven years, Garrick Schmitt has worked with a range of Fortune 500 clients and industry leaders to help shape memorable user experiences that deliver measurable results.
Garrick specializes in developing intuitive Web-based experiences for both consumers and businesses. Most recently, Garrick lead major initiatives for one of the world’s largest eCommerce websites; redesigned several specialty retailers; and lead the development of a new product for a leading mobile game distribution company. He also leads an in-house innovation team at Avenue A | Razorfish that is focused on next-generation consumer applications and technologies, including social media, viral messaging, mobile applications and IPTV. The group most recently launched Smartpox.com, a mobility-based online community and viral messaging application, and Mobile Media On Demand (MMOD), a publisher’s tool for audio, video and podcasting content.
Garrick is actively involved in the Experience Design community. He has taught “Introduction to Interaction Design” in the Art Center at Night program in San Francisco and has spoken widely at a number of conferences and forums, including the IA Summit, ad:tech, the AIGA’s INTERaction | interACTION series at the California College of Arts and Crafts (CCAC), BayCHI, InternetWorld and various other AIGA events in San Francisco. Garrick has also been profiled by Design Interact, a publication of the Communication Arts Network.
Prior to joining Avenue A | Razorfish, Garrick developed localized broadband content at Cox Interactive Media for Excite @Home and worked on early search and directory services for CNET's Search.com and Snap.com, a media portal that later became NBCi.
Garrick holds a B.A. in English Literature with a concentration in Cinema Studies from the University of Illinois, Urbana-Champaign.
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