Pierre has more than 20 years of experience in advertising, 15 of which were spent in digital marketing organisations. He has an extensive knowledge of the data-driven marketplace and the ecosystem that has developed in the last few years. He has been at TURN for 2 years and as Managing Director, he has grown the operation and has established presence in all main European markets with offices in London, Paris, Hamburg, Milan and Amsterdam.
Prior to joining Turn, Pierre spent 4 years at Yahoo! as head of direct response for Yahoo! UK and Ireland, where he was responsible for the commercial offering, product positioning and go-to market strategy. Under Pierre’s leadership, Yahoo! Direct Response recorded tremendous growth. At Yahoo! Pierre was also responsible for developing the Yahoo! Publisher Partner Network where he has secured many media buying and data agreements with leading publishers across Europe. Pierre graduated from Rome University with a degree in Statistics.