With a retail and CPG background, Dan Kersten has a wide range of experiences in consumer promotions and shopper marketing. He is currently working with Huggies®, Pull-Ups®, and GoodNites® brands, and leading the digital coupon efforts across Kimberly-Clark. With an eye on future developments in digital, but firmly grounded in what drives consumer behavior, Kersten and his team are committed to keeping Kimberly-Clark on the cutting edge of digital coupon activity while supporting brand objectives. Kersten has an MBA with a concentration in ebusiness, and also is involved in a variety of business ventures in health and nutrition and internet marketing.
The Future of Shopping