Vamshi is a data-driven marketing executive with over 18 years of excellence in developing market strategy, launching solutions across industries, positioning companies as market leaders, building significant customer base, and driving revenue growth. Vamshi heads up marketing & strategy for the multiscreen video ad platform business of YuMe. Prior to YuMe, he was the VP of marketing and product management at the Artiman funded startup Dyyno, a cloud-based TV Everywhere platform streaming TV & movies on iPad, Android, PC, Samsung Smart TV, and Roku. Prior to Dyyno, Vamshi was the acting VP of marketing at various cloud computing startups including: marketing automation SaaS Market2Lead acquired by Oracle, Sequoia-funded Cast Iron Systems PaaS acquired by IBM, and Norwest & Bay Partners funded app API platform Sonoa Systems (now Apigee). Prior to that, Vamshi was the director of product marketing at BPM and middleware pioneer Vitria, which went IPO in 1999. Earlier in his career Vamshi was a management consultant at the public company Sabre, where he led airline solutions implementations. Vamshi has a master's degree in computer science from the University of Texas at Arlington. He is an active member of TiE Silicon Valley and co-chaired marketing for recent TiEcon's. Vamshi is a regular speaker at conferences, authored several articles and whitepapers, and is quoted in over 100 media / analyst articles and video interviews.