Kiril Tsemekhman is Senior Vice President, Chief Data Scientist at Integral Ad Science (www.integralads.com). He leads a team of data scientists and engineers working on challenging and exciting problems in online advertising as well as on turning the solutions to them into innovative data products. The team has developed a comprehensive media quality and risk management data solution and a best-of-breed fraud detection solution unique in the industry, and the team is pioneering a causal impact solution. Kiril also oversees design and development of data infrastructure and applications. He holds a PhD in Theoretical Physics from the University of Washington.
Programmatic buying is like fortune telling: It's based on predictions that might not be accurate. Here's how to use the unknown to your advantage.