Oliver currently leads digital media strategy across several healthcare, pharmaceutical and OTC categories with a focus on digital display, social media, search engine marketing (SEM) and search engine optimization (SEO.) Most recently, Oliver and his team worked on implementing media to support the largest pharmaceutical drug launch in US history. Prior to his arrival at Underscore, Oliver worked on several Fortune 500 and 1000 brands leading digital media strategy. Responsible for creating search marketing campaigns and integrating them with effective organic search optimization, he implemented holistic brand advertising initiatives to both improve brand awareness and drive efficient conversion. He has extensive direct response and SEO experience in a variety of industries including the health, pharmacy, energy, food and automotive sectors and routinely advises clients on website development with the objective of achieving both favorable search rankings and efficient onsite conversion. He also has a passion for entrepreneurship and has advised and consulted with several small and medium sized businesses in crafting their marketing strategy. Oliver has a bachelor’s degree in marketing from the Boston College Wallace E. Carroll School of Management and is a top graduate of the US Army Intelligence School. A veteran of Operation Enduring Freedom, Oliver currently resides in Nanuet, NY with his wife and is both a certified private pilot and sailor.