Paul is the UK Country Manager for YuMe and is responsible for driving revenue and growth across the UK.  Previous to joining YuMe he worked at Microsoft Advertising as Head of Mobile in the UK, and later ran the Emerging Platforms Team incorporating Mobile, Online Video and x-Box advertising.  Paul started his career in traditional media, with Classic FM and later worked in outdoor advertising.  In 2005 he joined a Mobile Video company, Rhythm NewMedia commercialising Publisher and Operator (Orange, T-Mobile, Vodafone and Three) Video inventory with Mobile Pre Roll.

My Articles

Marketing to a distracted generation

| Paul Lyonette

Changes in media consumption driven by millennials, mobile technology and online content representĀ an unprecedented opportunity to increase the effectiveness of cross-screen advertising,...