Andrew Lipsman is Vice President, Marketing & Insights at comScore, covering multiple industries and overseeing the company’s marketing communications, insights and thought leadership initiatives. He specializes in several research areas, including social media, e-commerce, online video, digital advertising and multi-platform marketing. He is frequently quoted by leading news organizations, including the New York Times, Wall Street Journal, AdAge, CNN, Fortune, BusinessWeek and Newsweek.
Andrew has also co-authored several well-known industry white papers, including The Power of Like 1 and 2, Marketing to the Multi-Platform Majority, The Impact of Cookie Deletion on the Accuracy of Site-Server and Ad-Server Metrics and comScore’s annual Digital and Mobile Future in Focus series.
Andrew began his career at The NPD Group working with clients such as Kraft Foods and Johnson & Johnson. He earned his MBA at Northwestern’s Kellogg School of Management with concentrations in Marketing, Strategy and Entrepreneurship and a B.A. in Public Policy Studies from Duke University.
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With many economic indicators on the upswing, retailers are left wondering why consumer spending has remained lukewarm. Here's what the future looks like.