As director of digital marketing operations for PepsiCo Beverages, Mike Scafidi manages all digital marketing platforms, including Pepsi's global publishing platform, Pulse. In addition to brand and customer digital engagement marketing for programs and promotions, Scafidi leads Pepsi's CRM, email, and PXP engagement loyalty programs. He manages digital agency and vendor relationships across all beverage brands.

Prior to joining PepsiCo, Scafidi led the global end-user technology practice for Razorfish as the global director of presentation layer technology. His presentation layer approach to digital development revolutionized how digital agencies organized their teams to deliver dynamic and engaging digital experiences.

 

Scafidi received his B.S. degree in Biology/Geology from the University of Rochester, and holds 17 years of digital marketing experience.

 

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iMedia Agency Summit

The Agency Redefined - Balancing Scale, Scrappiness & Innovation

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